Growth Strategist,  iPondr   - Minneapolis, MN

January 2021 - June 2021

​

• Develop digital marketing strategies using all necessary channels (e.g. website, emails, SEO/SEM, social media, retargeting, etc) 

• Research products, services, and current strategies to identify new opportunities 

• Analyze social media metrics and suggest solutions to boost our social media presence 

• Monitor social media, email, and digital retargeting metrics to forecast trends 

• Innovate and implement strategies and tactics to positively impact iPondr's goals using digital marketing, email marketing, personalization, and digital retargeting 

• Work closely with the Editorial Team to curate optimal social media content that is tailored to our audiences' preferences and interests 

 

​

 

Social Media Specialist (Contract). Gamma Innovation Group  - Bowie, MD

September 2020 - present

​

• Suggest and implement organic social media marketing methods to increase profitability, brand awareness, and social media presence across the client's respective platforms (Facebook, Instagram, Twitter, and LinkedIn)

• Manage, create, and publish original, high-quality content using software such as Canva.

• Manage social media planning for execution of marketing strategies and community management

• Implement current best practices based on knowledge of social media trends and content strategies.

• Track and report on social media analytics via Hootsuite to demonstrate the success of each platform, approach, and campaign. 

​

​

 

Social Media Specialist (Contract). Black Creative Group  - Washington, D.C.

June 2020 - December 2020

• Aid in the development and implementation of organic social media marketing strategies for small to mid-size level businesses, launches, rebranding campaigns, and other strategic initiatives.

• Deliver exceptional content for Black Creative Group's clients by curating monthly content calendars, sample content utilizing software such as Canva, and copywriting pieces.

• Collaborate with team members to meet daily demands and handle challenging projects.

• Help set up and refine analytics tools for tracking visitors' behaviors using Sprout Social.

• Updated tasks within Asana, daily, for goal tracking and to help keep all client digital files and correspondences organized.

 

​

Account Manager. Sociallyin  - Birmingham, AL

January 2020 - October 2020 

 

• Simultaneously working with 4-6 clients to develop and implement marketing strategies for social media sites such as Instagram, Facebook, LinkedIn, and Twitter

• Set clearly defined goals to drive initiatives, including increased customer retention, sales, online presence, brand awareness, and website or social media traffic.

• Stay current with social media trends and tools, such as Basecamp, Slack, and Canva, to create timely and engaging content optimized for platform use and intended audience 

• Analyze and report website and social media analytics via Sprout Social on a weekly, or bi-weekly, the basis for success and new opportunities 

• Partner with Paid Ads team to enhance functionality, user experience, online brand positioning, and advertising 

• Create a content production progress system via Google Sheets, along with other Account Manager tools, to help fellow staff members keep a high-level of organization and functionality between all teams

 

 

Social Media Manager. Catalyst Counseling, LLC - Chicago, IL

December 2018 - November 2019​

 

• Demonstrated the ability to map out a comprehensive social media marketing plan. I drove these strategies that yielded in a 30% increase in audience growth and social media engagement. 

• Created, curated, and managed all published content (images, video, copywriting, audio/podcast) via Canva and Buffer. 

• Oversaw design and content creation that was beneficial to the counseling service's brand 

• Implemented a content editorial calendar, via Google Sheets, to manage content and plan specific, timely marketing campaigns.

• Integrated all channels of marketing (social media, SEO, content marketing, email, print, and digital marketing)

• Became an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate.

 

 

​

 

 

​