Entrepreneur | Social Media Specialist | Content Creator
Through digital marketing, online activations, and influencer campaigns, I help established entrepreneurs, small to mid-size level businesses, and micro-influencers find their digital DNA.
Latest Projects
Project | 01
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Project | 01 She's Got A Habit x Malinda Williams
(December 2020 - Current)
When I initially began working with Malinda Williams, actress and founder of She's Got A Habit Marketplace, we had instant creative chemistry. Malinda stated that she had not ventured into hiring someone to conduct her social media marketing, as she made the efforts herself until she realized she would need the creative expertise of someone to help her brand grow.
She was mainly looking for someone to manage her Facebook, Instagram, and Pinterest profiles.
Her main pain point was having a cohesive brand aesthetic for her social media patforms, finding an optimal messaging strategy, and growing her social media platforms, as well as her sales.
During our initial discovery call, we discussed her previous and current marketing tactics, buyer personas, competitors, as well as any demographic and geographic metrics that would help me understand her audience better.
Following the discovery call, I took the time to build out a strategy presentation that included a Brand Audit, Social Media Audit, Competitor Analysis, Social Media Benchmarks, Content Marketing Strategy/Pillars, Suggested Platforms with optimal frequency in posting and times, Rules of Engagement, and Hashtag Banks relevant to her niche.
After presenting her with the strategy, we moved into implementation and execution. We devised daily content themes to align with her content pillars, solified her brand messaging that included a voice centered around sisterhood, community, promoting good habits, cultivating wellness, and offering solutions with shorter captions and dynamic content.
On November 16, 2020, I benchmarked her Facebook likes at 35 an her Instagram followers at 2,854. To date, I have increased her Instagram follower base by 109% and her Facebook likes by 165%.
Project | 02
Project | 02
W I T H
(January 2021 - Current)
WITH is a collective care company that aims to show up in the space of offering personalized care through care packages, coaching, and collective care teams for employers and HR teams of underrepresented talent.
When I began working with WITH, they expressed that their main pain points included low engagement across their Facebook, Instagram, and LinkedIn pages, as welll as stagnantion in follower growth. They were looking for a Social Media Manager who could not only create content for their platforms, but develop a strategy that would drive engagement and follower growth.
After I analyzed their platforms, internally, I developed a baseline strategy of social media best practices. Month after month, we collectively analyze this strategy to decipher which aspects are performing well and where we may need to improve.
Elements of this strategy include brand messaging, testing long vs. short captions, a hashtag strategy, as well as an outbound engagement strategy. Lastly, we came up with consistent content pillars that can be used for a better cadence and workflow in the distribution of content.
Using their brand colors, fonts, and logos, I began to create templates, as well as content that was centered around self-care, wellness, affirmations/mantras, nutriition, and other elements that aligned with the pillars from their website.
The outbound strategy I curated consisted of creating an active list of Instagram platforms that are centered around mental health, wellness, nutrition, and self-care. After the creation of the list, I created a series of prompts that I would use to reach out to these individuals. The prompts came with a personalized opening, a brief introduction of who WITH is and what they offer, how the audience member can benefit from following us and engaging in our content, and I would end the message with a personalized closing.
Using this personalized strategy for outbound engagement was imperative to me because it is very easy to delete messages that seem automated, "bot-like", and similar to spam. The point of the messaging was to get the audience member to trust in the prompt, as well as engage.
As this is an ongoing project, so far, the engagement rate, as well as the cohesive branding across their social media platforms has been performing well.
Project | 03
Project | 03 Women Talk Black
September 2020 - December 2020
Women Talk Black is a non-profit organization based out of Pinellas County, Florida. Their mission is to provide a platform for Black women to elevate their voices unapologetically through education, connection, and conversation.
I was presented the opportunity to assist Women Talk Black with their social media strategy, messaging, and content creation during a dynamic moment in American history, the 2020 Presidential Election.
Upon working with the WTB team, I spoke with the founder, Stephanie Owens, about her vision for Women Talk Black, the intiiatives they planned to spearhead in the community, how they would like to show up online, as well as any competitors that they feel embody the online presence Women Talk Black wishes to see.
Stephanie Owens stated that the main pain points for Women Talk Black were trying to find the right messaging to display on social media, consistent content creation and distribution, and an effective strategy that sets the foundation for how Women Talk Black should move forward.
After these intial conversations, I created a small strategy to help everyone stay aligned on the goals of the project at hand. Once the messaging and strategy were approved, I began to create content, copy, and hashtags to help conduct a cadence for WTB's Facebook, Instagram, and Twitter platforms.
Once October 2020 came, there was a slight shift in content creation and messaging. The two became tailored around informing the audience of intergenerational Black women about early voting processes, how they can vote early, where they can vote early, and also the action steps to take should they be faced with any strategic or blatant behaviors of voter suppression.
The months of October and November 2020 were a highly active drive of content and messging encouraging Black women to get out, vote, and tell their fellow sisters to join in the collective action of change we were seeking.
At the end of the project, and after analyzing the social media data, via Instagram, we increased Women Talk Black's Impressions from 157 to 2.1K, Engagement from 8.72% to 11.5%, 152 Profile Views from 10 Profile Views, and a Profile Reach of 1.7K Users from 105 Users.
For Facebook, in regards to Engagement, the sum of Shares, Comments, and Reactions changed from 3 to 145.
For Twitter, in regards to Engagement, the sum of Retweets, Replies, and Likes changed from 0 to 62.